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  Every irrelevant click costs money. In PPC advertising, that’s the hard truth. According to WordStream, advertisers waste up to 20–30% of their ad budgets on unqualified clicks. The root cause? Poor negative keyword management. A well-planned negative keyword strategy doesn’t just eliminate wasted spend — it sharpens targeting, boosts CTR, and strengthens Quality Score. In this guide, we’ll explore how to use negative keywords effectively to improve your Google Ads efficiency and ROI. What Are Negative Keywords? Negative keywords are exclusion filters in Google Ads. They prevent your ads from showing for searches that are not relevant to your products or services. For example, if you sell “premium accounting software,” adding “free” or “open-source” as negative keywords ensures your ads don’t appear for low-intent queries like “free accounting software download.” Regular vs. Negative Keywords Type Function Example Regular Keyword Attracts relevant searches "buy running shoes...