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  Whether you’re a business owner, a digital marketer, or a freelancer, knowing how to properly set up and manage a Facebook Ads account is key to running successful campaigns. Many advertisers struggle with issues like ad disapprovals, account restrictions, billing errors, or access limitations—all of which often stem from poor initial setup or mismanagement. This comprehensive guide will help you avoid those pitfalls by walking you through every step of Facebook Ads account creation and management in 2025. Why Facebook Ads Still Matter in 2025 Despite the rise of other platforms, Facebook remains a core part of digital advertising. With over 2 billion active users and detailed targeting options, Facebook Ads can help brands build awareness, drive conversions, and generate ROI—especially when run through Meta’s centralized Business Suite. 1. How to Set Up Your Facebook Ads Account Step 1: Create a Meta Business Account Start by visiting Meta Business Suite and signing up with y...

  In digital marketing, knowing what your competitors are doing can give you a serious edge. That’s where the Facebook Ad Library comes in. Originally built for political ad transparency, it has since evolved into one of the most valuable tools for advertisers who want to study ads across Facebook, Instagram, and other Meta platforms. But with thousands of ads running at any given time, the tool can be overwhelming. This guide breaks down exactly how to use the Facebook Ad Library, how to uncover competitor insights, and how to use those findings to improve your own ad campaigns—no expensive tools required. What Is the Facebook Ad Library? The Facebook Ad Library , also known as the Meta Ad Library , is a public search tool that shows all active ads running on Meta platforms. You can see ad creatives, launch dates, platform placements, and advertiser details. Initially created in 2019 to promote transparency around political ads, it now covers a wide variety of industries and ad t...