How to Create and Manage a Facebook Ads Account in 2025
Whether you’re a business owner, a digital marketer, or a freelancer, knowing how to properly set up and manage a Facebook Ads account is key to running successful campaigns. Many advertisers struggle with issues like ad disapprovals, account restrictions, billing errors, or access limitations—all of which often stem from poor initial setup or mismanagement. This comprehensive guide will help you avoid those pitfalls by walking you through every step of Facebook Ads account creation and management in 2025.
Why Facebook Ads Still Matter in 2025
Despite the rise of other platforms, Facebook remains a core part of digital advertising. With over 2 billion active users and detailed targeting options, Facebook Ads can help brands build awareness, drive conversions, and generate ROI—especially when run through Meta’s centralized Business Suite.
1. How to Set Up Your Facebook Ads Account
Step 1: Create a Meta Business Account
Start by visiting Meta Business Suite and signing up with your business email. Provide your business name, website, and other basic details. This step ensures your assets and ad accounts are managed securely under one umbrella.
Step 2: Create a New Facebook Ads Account
Once inside Business Manager:
Go to Business Settings > Accounts > Ad Accounts
Click Add > Create a New Ad Account
Enter the account name, time zone, and currency
Assign the account to your business profile
Add team members and set permissions
Click Add Payment Method to set up billing
Meta allows each business to create up to 25 ad accounts by default, so plan accordingly.
Step 3: Add Billing and Payment Details
Navigate to Business Settings > Payments to enter your credit card or PayPal info. You can also set a billing threshold or account spending limit to control costs.
2. Managing Your Facebook Ads Account Effectively
Accessing Ads Manager
To access your ad accounts:
Go to Business Settings > Ad Accounts
Click on any account to open it in Ads Manager
Here you can view campaigns, manage performance, and track spend in real time.
Adding and Managing Users
To collaborate with others:
Go to Business Settings > People
Click Add, enter their email, and assign a role:
Admin: Full control
Advertiser: Can create/edit campaigns
Analyst: Can view performance only
Use this to assign access to media buyers, agencies, or designers securely.
Removing Old Ad Accounts
To clean up unused accounts:
Go to Business Settings > Ad Accounts
Select the account
Click Remove from Business
This won’t delete the account entirely but removes it from your workspace.
3. Budgeting and Billing Best Practices
Setting Campaign Budgets
When creating campaigns, you can set budgets at the ad set or campaign level. Facebook also offers Campaign Budget Optimization (CBO) to automatically distribute spend across your top-performing ad sets.
Payment Methods
You can use credit/debit cards, PayPal, or manual payment options depending on your region. Always have a backup payment method to prevent campaign interruptions.
Understanding Billing Thresholds
Facebook typically starts new accounts with a $25 threshold. This means your card will be charged once ad spend hits $25. As you build a history of successful payments, this threshold can increase to $50, $250, and beyond.
Manual vs Automatic Payments
Automatic: Charges your card once you hit your threshold
Manual: You prepay for ads, which is safer if you want tighter control
Setting an Account Spending Limit
From your Payments settings, set an account-wide limit. This acts as a cap to ensure you never overspend.
4. Managing Multiple Facebook Ad Accounts
Why Use Multiple Accounts?
Separate ad spend by brand, location, or team
Avoid account flags from unrelated campaigns
Better permission management
Switching Between Accounts
From Business Manager, you can easily switch between accounts using the top navigation bar or Ads Manager shortcut.
5. Optimization Tips by Role
For Small Business Owners
Use Meta Pixel to track conversions and retarget users
Leverage CBO and A/B Testing for smarter budget use
Monitor performance weekly via Ads Manager or Business Suite
For Individual Sellers
Integrate Shopify or WooCommerce with Facebook for catalog ads
Use Conversion API to capture more accurate tracking
Start small with $5/day and optimize based on CTR and CPC
For Agencies & Freelancers
Request client access via Business Manager
Use Facebook Ads Library for competitive research
Set up Advantage+ audiences to expand reach with lower CPC
6. Troubleshooting Common Issues
Account Suspensions
Accounts can get suspended for policy violations, suspicious activity, or payment issues. To fix this:
Appeal via the Facebook Help Center
Provide ID verification
Ensure consistency in your business details
Ad Disapprovals
Ads can be rejected for violating ad policies (e.g., prohibited content, misleading claims). Use Facebook’s Ad Review Request process to submit an appeal.
Budget Constraints
If your spend caps limit growth:
Request higher thresholds via Support
Use aged or agency ad accounts with larger caps
7. Should You Rent or Buy Aged Facebook Ads Accounts?
Aged accounts are those with a strong history and high billing limits. Renting or buying them can help you:
Bypass verification delays
Launch large campaigns faster
Reduce risk of bans
Make sure to work with verified agencies or marketplaces for account rental/purchase.
Conclusion
Setting up and managing a Facebook Ads account in 2025 doesn’t need to be overwhelming. With the right setup in Meta Business Suite, clear user roles, sound billing practices, and smart campaign strategies, advertisers can make the most of their budgets and avoid common pitfalls.
From creating your first ad account to scaling across multiple campaigns, this guide equips you with the knowledge to run ads with confidence. Stay organized, follow policy guidelines, and optimize continuously for best results.
Need expert help managing Facebook ads? Talk to our team at Agrowth—we’ll help you unlock performance at every level.
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