How to Add Users to a Google Ads Account
Managing paid campaigns efficiently requires collaboration and control. In modern advertising, few professionals handle everything—from bidding strategies to audience segmentation—alone. That’s why user access management in Google Ads is critical. It allows multiple stakeholders—agencies, consultants, and internal teams—to work together securely without sharing logins or risking compliance breaches.
This guide walks you through how to add users to your Google Ads account, the different access levels available, and the best practices for maintaining security and governance across your team.
Why User Access Matters
According to Google, accounts with clearly defined user roles are 40% less likely to face unauthorized edits or billing errors. Structured access management not only enhances security but also improves operational efficiency across departments.
Key Benefits
Operational efficiency: Split responsibilities such as campaign setup, reporting, or billing among team members.
Transparency: Agencies and clients can access real-time results without waiting for manual reports.
Security: Role-based permissions prevent accidental edits and data leaks.
Scalability: As your team or agency grows, you can easily add or remove users without workflow disruption.
Whether you’re collaborating with an external agency or managing multiple departments internally, proper user access is essential for performance consistency and accountability.
Prerequisites Before Adding Users
Before you invite others to your Google Ads account, confirm two key conditions:
1. The User Must Have a Google Account
The person you invite must log in using a Google Account (either Gmail or a business email connected to Google). Invitations are tied to specific Google identities, ensuring secure access and traceability.
2. You Must Have Admin Rights
Only Admin-level users can add or remove team members. Users with Standard, Read-only, or Billing roles won’t see the invitation option. This restriction protects the account from unauthorized access changes.
Step-by-Step: How to Add Users in Google Ads
Adding users is simple but must be done carefully to assign the right level of control.
Step 1: Log In and Navigate to Access Settings
Go to ads.google.com and log in with your Admin-level account.
Click the Tools & Settings (🔧) icon at the top right.
Under the Setup column, select Access and security.
This section allows you to manage all user permissions tied to your account.
Step 2: Invite a New User
Click the blue “+” button above the user list.
Enter the invitee’s email address (must be a Google Account).
Choose their access level — Admin, Standard, Read-only, or Billing.
(Optional) Set an expiration date for temporary access, ideal for freelancers or short-term consultants.
Click Send Invitation.
The invitee will receive an email from Google Ads. Once they accept, access is granted immediately. If they don’t respond within a few days, the invitation expires automatically.
Understanding Access Levels in Google Ads
Not every collaborator needs full control. Google’s permission system ensures responsibilities match access rights.
1. Admin
Full access to campaigns, billing, and user management.
Recommended for account owners or senior managers only.
2. Standard
Can create, edit, and optimize campaigns.
Cannot manage users or change billing settings.
Ideal for day-to-day campaign specialists.
3. Read-Only
View-only access to campaign data.
Perfect for executives or analysts tracking performance.
4. Billing
Limited to invoicing and payment management.
Commonly assigned to finance or accounting teams.
5. Email Only
Receives reports and notifications but cannot log in.
Suitable for stakeholders who only need performance updates.
Assigning roles thoughtfully prevents costly mistakes and ensures sensitive settings remain protected.
Best Practices for Managing User Access
Adding users is easy; managing them effectively is strategic. Here’s how to do it right:
1. Apply the Principle of Least Privilege
Grant the minimum necessary access first, then expand if needed. For instance, a data analyst doesn’t need Admin rights.
2. Audit Access Regularly
Review the Access and Security tab quarterly. Remove inactive users, expired freelancers, and outdated email addresses.
3. Enable Two-Factor Authentication (2FA)
Google recommends 2FA for all Admins to safeguard against phishing and unauthorized access attempts.
4. Track Login Activity
Monitor who accessed your account and when. Any unusual activity could signal compromised credentials.
5. Use Manager Accounts (MCC) for Scale
If you oversee multiple brands or clients, consider using a Google Ads Manager Account. It centralizes access and reporting across accounts while preserving individual permissions.
FAQs
What if the invitation expires?
Admins can resend invitations anytime. The new invite automatically invalidates the old one.
Can I change a user’s email address?
No. To update an email, remove the old user and send a new invitation to the correct address.
What if I manage multiple business units?
Use a Manager Account to organize and delegate access across different Google Ads accounts under one dashboard.
Why Access Management Impacts Ad Performance
Beyond security, user management influences your operational speed and decision accuracy. When roles are clearly defined, campaign adjustments, budget approvals, and reporting happen faster—reducing miscommunication between teams.
A recent case study from an eCommerce brand showed that after restructuring their access system, approval times dropped by 40%, and campaign launch delays fell to almost zero. This level of operational agility directly contributes to better ad delivery and performance.
What Happens When User Access Goes Wrong
Shared logins can trigger account suspensions for policy violations.
Too many Admins increase the risk of accidental edits or billing changes.
Outdated access lists may leave ex-employees with sensitive data visibility.
In short, secure access management isn’t just an IT concern — it’s a marketing performance factor.
Going Beyond Standard Accounts
Even with proper access management, advertisers often face suspensions, limited spend thresholds, or verification delays — especially when running multiple accounts or scaling quickly.
That’s where AGrowth’s Google Agency Accounts come in. These are pre-approved, trusted accounts designed to support high-spend advertisers and agencies.
Benefits of Using AGrowth Agency Accounts
✅ Higher daily spend limits and stable performance
✅ Reduced risk of bans or suspensions
✅ Faster campaign approvals and billing setup
✅ Dedicated account support
Partnering with AGrowth lets you scale campaigns confidently without worrying about account health or policy constraints.
Final Thoughts
Adding users to a Google Ads account is not just an administrative function — it’s a core part of operational strategy. By structuring access based on clear responsibilities, you empower your team to collaborate effectively, maintain data security, and reduce costly errors.
Whether you’re managing a small in-house team or coordinating across agencies, treating user access as a governance system — not a convenience — can dramatically improve campaign stability and accountability.
Recommended Resources for Google Ads Account Access
How to Add Users to a Google Ads Account - Step-by-step guide for managing roles, permissions, and collaborative workflows in your ad account.
Rent Google Agency Ads Account - Access pre-verified, high-limit Google Ads accounts to scale campaigns faster and more securely.
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